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Display Stand Artwork - How Colours Affect Emotions

Colour is a big part of your exhibition stand graphics. While text and shapes will help create your message, it is colour that will set the tone. Did you know that over 84% of consumers identify colour as the primary reason for purchasing a product? Research has shown that consumers make subconscious judgments about a product within 90 seconds of first seeing it. 62% to 90% of their initial assessment is based solely on colour. That’s why colour is so important, whether you’re designing a sign for a storefront or perfecting your exhibition stand artwork.

Setting the Mood with Color

Colors are closely associated with emotion. In order to produce a graphic that works, you must understand how the shades you chose will be interpreted by your audience. The following guidelines will help you make basic color choices that will get results!

Primary Colours

Red

Red is a powerful color that evokes intense emotions. It’s often associated with passion and, when used on objects like roses, can also symbolise love. Red is known to encourage appetite, which is important for food products.

This color is frequently used by the restaurant industry. It’s also ideal for attracting impulse buys and garnering attention for clearance sales.
Yellow

Yellow is associated with cheerfulness and warmth. It’s sunny personality is viewed as optimistic and youthful from a marketing perspective. Yellow can stimulate mental processes, the nervous system and communication. Like red, yellow can grab attention. It’s often used to show clarity however it has a tendency to make babies cry and can cause eye strain so always use it strategically.
Blue

Blue is the color most closely associated with water and tranquillity. It’s often preferred by men and can curb appetites. Blue is frequently used in office settings because it promotes productivity.

This color choice is a good route to go when creating a sense of trust and security.

Secondary Colours

Orange

Orange is viewed as a very exciting and enthusiastic colour. It’s considered a warm tone and can signify aggression. Orange is often used in marketing as part of a call to action. Brands who want to show that they are friendly and confident sometimes pick orange as part of their logo design.
Green

Green is best described as a healthy color. It is used to symbolise both money and nature. In a retail setting, green is sometimes used to create a sense of relaxation and tranquillity. It is also considered a symbol of fertility. Green is frequently used to promote eco-friendly products as well as those focused on wellbeing and healthy living.
Purple

Purple is a regal color that is often associated with wealth, wisdom and success. Many kings of the past often wore purple robes as a symbol of their status. In marketing, purple is often the preferred color for anti-aging and beauty products. It can also represent creativity and calmness.