NVP Exhibits Guide To Exhibition Marketing
First time at the Exhibition or Trade Show 'rodeo'? Gill Keinan, CEO of NVP Exhibits, shares some trade show fundamentals learned from 15 years in the exhibition and trade show arena. Read on, these tips could be the difference between trade show success and failure.
There is much you need to know before choosing a trade show or convention, including some details that may not be available on the organiser’s website or in printed materials. Make sure you have all the facts before you book a spot at any event. The following questions will help you gather the details you need to make better decisions about exhibits.
The right exhibition can be a tremendous boon for your business or organisation. The first step to a successful exhibit is to choose events with the most potential. There is no one-size-fits-all list that works for everyone. Different factors will influence which shows you are more likely to do well at and which you will not, regardless of the total number of attendees who show up.
You need an accurate budget to make sure your next exhibition is as successful as it can be. While there are some items you know you will have to pay for, there may be many others that are easily overlooked. The following list will help you get started on your next exhibition budget.
Choosing the right exhibition or display stand involves considerations of costs and suppliers as well as ensuring the stand supports your exhibition goals and objectives. Here are five critical points every exhibitor must be aware of when selecting an exhibition stand or a trade show display stand.
Getting your artwork right is critical to achieving your results and meeting your objectives. Keeping these four principles in mind will go a long way to ensuring you get your artwork supports your goals.
Audio and visual effects are a great way to promote your exhibition space. Colour graphics can work well, but sometimes you need a little extra boost to stand out in the crowd. Effectively applying light, audio and video can improve your chances for success!
Colour is a big part of your exhibition stand graphics. While text and shapes will help create your message, it is colour that will set the tone. Did you know that over 84% of consumers identify colour as the primary reason for purchasing a product? Research has shown that consumers make subconscious judgments about a product within 90 seconds of first seeing it. 62% to 90% of their initial assessment is based solely on colour. That’s why colour is so important, whether you’re designing a sign for a storefront or perfecting your exhibition stand artwork.
Preparing for an exhibition sounds easy. You gather your stand, products and printed materials then head to the venue, right? Actually the process is more involved than that, or at least it should be if you want to arrive prepared. The following checklist will help you get ready for your first exhibitions.
If you want to be successful at an exhibition, then you need to know the rules and basic expectations. Violating etiquette will make you and your brand look bad. On the other hand, if you are polite, mindful and respectful, it will send a positive message about who you are and what your company has to offer.
The number one objective of every exhibitor is simple: Get as many of your target audience visitors to step into your stand. It is the very first and most critical step in the lead generation and sales process. Not an easy task in a highly competitive environment. Here are few tips from Gill Keinan, Director of NVP Exhibits.
Even if you felt your event participation was a success, your work isn’t done yet. A solid follow up plan is a must if you want to turn those leads into paying customers. Even attendees who took home literature or other materials from your booth may quickly forget about you when they go back to daily life. You need to send a friendly reminder to invite them to do business without sounding pushy or overbearing.
You may feel pretty good about how your brand did at the last exhibition or tradeshow. Maybe you met a lot of new people and everyone seemed receptive and eager to learn more. That’s a great thing, but it doesn’t tell you anything concrete. You must do research to determine if you truly were successful. This is vital to maximising your ROI (return on investment) and improving your approach for future events.