Below you will find a list of FAQ's and their answers to most queries on the Eye Power Seminars. If you require further information on any of the seminars, please email seminar@nvp.com.au :: What is Eye Power? :: Eye Power Plus: “Designing Effective Trade Show Exhibits” :: Eye Power plus: “Effective Promotions and Measurement” :: Eye Power plus: “Effective Exhibit Selling Skills” :: Why is Eye Power such a worthwhile experience? :: The result? :: How much does it cost? :: Do I have to book? :: May a colleague accompany me? :: Can I attend the same seminar again? :: What do I receive for attending? :: Can I get the free publications without attending Eye Power? :: Do I have to be a Nouveau Productions customer to attend? :: Will salespeople hound me when I attend? :: Who should attend? :: What is the Eye Power seminar all about? :: What’s new with Eye Power in 2008? :: Who presents Eye Power? What is Eye Power? Eye Power is the education division of Skyline Displays Australia. Eye Power is an internationally recognised and widely presented exhibitor education program. Eye Power incorporates seminars, workshops and training programs. Its key purpose is to help exhibitors and industry professionals achieve their exhibition and trade show objectives. ^TOP Eye Power Plus: “Designing Effective Trade Show Exhibits This is an interactive two-hour experience. It is conducted as a workshop rather than a seminar – so be prepared to participate! It is designed for people who are involved in all aspects of the exhibit design process. This workshop is presented to Corporate and Government organisations on a fee-for-service basis. All attendees receive a valuable workshop manual. We explore these subjects: •The Focus of the Design is the Customer, Not You • Understanding the Exhibit’s Function • Using the Exhibit as a Communication Tool • Process for Successful Exhibits • Practical Factors to Consider • Graphics – The Magnet that Attracts Visitors ^TOP Eye Power Plus: “Effective Promotions and Measurement This fee-for-service Eye Power ‘Plus’ event will help you understand what it takes to attract and retain attention in your exhibition environment – and measure outcomes. This Eye Power ‘Plus’ experience challenges exhibition marketing and management professionals to out-think, not out-spend their competitors. You will hear first-hand experiences and have the opportunity to share your story. The topics are: • Pre-show Promotion • At-show Promotion • Post-Show Promotion • Setting Measurement Objectives • Measuring the ‘Unmeasurable’ • Calculating Return on Investment • Continuous Improvement ^TOP Why is Eye Power such a worthwhile experience? Eye Power messages are delivered without fear or favour. This is no ‘cash for comment’ experience. Expect to hear hard facts, plain-English truths and practical information. Our visitors appreciate the crisp, succinct and memorable way we tell our story. ^TOP The outcome? We have presented Eye Power over 100 times to over 3,000 attendees Australia wide since July 2001. One truckload of biscuits + One small tanker of coffee = Thousands of more effective, more profitable exhibitors. ^TOP How much does it cost? Eye Power seminars are free of charge. However, an investment is required – your time – and we value it as highly as you do. We promise to deliver a genuinely educational experience and that’s what we do. ^TOP Do I have to book? Yes. Most Eye Power events are over-subscribed so we request you register well in advance. ^TOP May a colleague or friend accompany me? Yes. Many organisations require their entire sales and marketing teams to attend Eye Power as part of their professional development. However, as numbers are limited, we request a maximum of three attendees per organisation per event. ^TOP Can I attend the same seminar again? You are very welcome to do so. We learn something new from every Eye Power experience, so it’s very likely you will too! ^TOP What do I receive for attending? All attendees receive a high quality workbook free of charge, and access to range of free electronic tools. We also make two exclusive publications on offer*, “The Trade Show Marketing Ideas Kit” and “Creating Effective Trade Show Promotions.” Please note these two publications are only available or for sale at an Eye Power event. *Conditions apply. ^TOP Can I get the exclusive Eye Power workbooks or publications without attending? No. ^TOP Do I have to be a Nouveau Productions customer to attend? No. We invite all open-minded exhibition professionals and those that want to learn more about exhibition marketing to attend. We regard all attendees as ‘friends of Nouveau Productions.’ And you are welcome to visit and consult with us anytime. ^TOP Will salespeople hound me when I attend? Categorically “No!” We promise to deliver an educational experience and we keep this promise. Neither your presenter or any of the Eye Power team or participating Partners will attempt to sell anything to you – other than the idea that you can and will be a more effective exhibitor by following Eye Power principles. Time permitting, we will answer product-specific questions but we find that’s usually best left for another day. That’s why we professionally follow through after the event. ^TOP Who should attend? Eye Power events are beneficial for every member of organisations for whom exhibiting is an essential part of the marketing mix. C.E.O.’s, business owners, marketing managers, sales managers, business development managers, designers, advertising and exhibition professionals, and exhibition salespeople all benefit by attending Eye Power. ^TOP What is the Eye Power seminar all about? The short answer is, “How to be a more successful, more effective or more profitable exhibitor.” Eye Power is up-to-date, fact-filled and fast-paced. Our workbook and supplementary publications are first-class. It covers a broad variety of subjects including: • Industry Trends • Show Selection • Planning • Budgeting • Design • Promotions • Exhibit Staffing • Lead Management & Measurement ^TOP What’s new with Eye Power in 2008? Eye Power has been re-imaged and rewritten for the ’07 season. We have also developed three new Eye Power ‘Plus’ programs that drill deeper into the high-interest topics of design, promotions, measurement and staffing skills. These ‘Plus’ workshops are presented on a fee-for-service basis, and include a thorough pre- and post-consultation process.Interested? Contact your Nouveau Productions representative or the Eye Power team for details. ^TOP Eye Power Plus: “Effective Exhibit Selling Skills This Eye Power ‘Plus’ event requires full participation from all attendees. This is a fee-for-service workshop, with pre-consultation, handout notes and a post-event report. Seasoned exhibit staff and novices alike will benefit from this workshop.It is an especially suitable workshop in the context of a pre-event meeting. The topics are: • Setting Measurable Objectives • Staff Selection • Kick-Starting Conversations • Lead Management • Getting Results ^TOP Who presents Eye Power? Ron McDermott and his team present Eye Power Australia wide. Ron is Skyline’s National Business Development Director. He has been with Skyline fifteen years, and has been involved with sales management and exhibiting for over twenty years. Ron is synonymous with the Skyline brand and has a reputation as a straight shooter. He has extensive on-the-floor exhibition experience with a raft of public and private sector organisations. Ron is passionate about helping Australian exhibitors achieve their objectives. ^TOP