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to Custom Modular Exhibits White Paper to better
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to re-evaluate their exhibit properties.
This timely information can also help you to demonstrate
and explain exhibiting trends to your company management.
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Annoucment
Regarding Our New
Section of The Retail Display Section
Nouveau
Productions have recently launched a range of innovative
retail display products. Whether you need a large banner
hanging from the ceiling or require an outdoor display
system, we have the right solution for you. www.nvp.com.au/retail_display.htm
Exhibition
Tips and Tricks:
10 Things You Can Measure
Many
people seem to think the only measurement for trade shows
is a count of how many visitors’ badges were swiped
at your booth. Here are 10 other things you can measure:
1. What visitors think of your featured product or service.
Ask open-ended questions and record their answers.
2. If you know how many qualified leads it takes to get
a personal sales call and how many calls it generally
takes to close a sale, you can estimate sales from the
qualified leads at a show.
3. You can measure media coverage at shows in terms of
an ad equivalency. In other words, what would the same
coverage cost had you bought an ad the same size from
another source?
4. Most frequently asked questions are often an indication
of what your graphics don’t tell people or what people
don’t understand about your products or potential
perception issues about your company. Why not record these
questions and measure the results!
5. Exhibitions are a great venue for testing brand awareness.
6. What were your competitors doing at the show? How was
their booth traffic? What products were featured? Was
their CEO there?
7. Cost per lead, cost per reach, cost per person, cost
per impression – all serve as budget benchmarks and
tracking tools.
8. Leads give you names of companies not currently being
prospected, geographic concentration of specific enquiries
and they let you know whether or not you reached your
target audience.
9. What are the current hot topics in your industry? Are
exhibitors and show visitors on the same page?
10. If you hold a private event (even a small customer
dinner). Ask customers one question: Are we meeting your
expectations and if not, what should we do differently?
Up
Coming Events
19th International Geophysical Conference
& Exhibition www.promaco.com.au/2007/aseg/
18 November – 22 November 2007
Perth Convention and Exhibition Centre
Canberra Retirement & Lifestyle
Expo www.emsaust.com.au/camb_rl.htm
23 November – 25 November 2007
Exhibition Park, Canberra
5th National Waterwatch
Conference www.waterwatch.org.au/events.html
26 November – 29 November 2007
Australian National University, ACT
